The BCom Management and Marketing degree caters to students who wish to gain an insight into the world of management and marketing. You will develop an understanding of two fundamental areas of business that can be applied to a broad range of industries and roles. This combination is ideal for a strategic and creative thinker who enjoys developing and engaging with teams and organisations.
The management component focuses on key challenges facing managers such as the relationship between people and the organisation, performance, change and innovation. Students develop the skills of communication, problem solving, planning, organising, managing change and working cooperatively. The marketing component prepares graduates to organise and control marketing activities efficiently in a highly competitive market.